Introducing Visual Measuring Spoons

Packaging design by Pam Daniels

It's official! The Kickstarter campaign for Visual Measuring Spoons was a success.  Over 500 backers helped support the launch of my next product for Welcome Industries, a complement to the award-winning Visual Measuring Cups.

Building on the Success of our Visual Measuring Cups

Visual Measuring Spoons are intended to feel as smart & fun as our visual measuring cups, which were called " A Leap Forward" by The New York Times, "Brilliant” by Core77 and “Genius” by Yanko Design.  And a Global Innovation Award finalist at the 2019 Housewares Show too!

Visual Measuring Spoons designed by Pam Daniels and Brandon Williams for Welcome Industries.

Arriving at this Design

The prototyping process took about a year and a half and went through many iterations. At last, I landed on a design that felt "right." One of the main challenges was deciding how to distinguish the Tablespoon from the teaspoon.  I experimented with a range of shapes to represent the difference— exploring ovals and squares and triangular shapes (since a Tablespoon is 3x the volume of a teaspoon), and finally settled on the rotated square to represent the Tablespoon.  

Iterate, iterate, iterate. Prototypes for Visual Measuring Spoons.

Another design breakthrough came when I was out to breakfast with Brandon Williams, my fellow Founding Parter at Welcome Industries who was in town again for a day after moving out of state. He suggested making the quarter teaspoon the width of the handle. Here's his back-of-the-receipt sketch while talking through the project.

Brandon Williams came up with a breakthough on how to handle the handle over breakfast.

More of the Story

Here's the (pandemic era) Kickstarter video with more details. Huge gratitude to my amazing family for helping me craft the video during very challenging times!

Where to Get Yours

Visual Measuring Spoons can now be purchased at welcomeindustries.com and the MoMA Design Store as well as Amazon.com.